If you want to learn a little bit about digital marketing and improve your CV, Google Digital Garage offers that for free. It is a non-profit platform that will help you learn digital skills of your choice in a fun and easy way.
There are many courses to choose from, but I recommend starting with the most popular one, ‘Fundamentals of Digital Marketing’. Even as a Marketing and Management student it was good to refresh some core knowledge and learn a little bit more about digital solutions in marketing.
The course offers a holistic overview of various online channels including social media and search engines. There are 26 modules which will teach you how to:
- Take a business online
- Make it easy for people to find your business online
- Reach more people locally, on social media or on mobile
- Reach more customers with advertising
- Track and measure web traffic
- Sell products or services online
- Take a business global
The course is divided into short videos followed by a simple quiz to check your comprehension. Every single video is made very professionally- they have interesting visuals and real word examples that help to understand how the theory is used by business owners. Completing the course takes around 40 hours. At the end there is a test, that if passed, will unlock your personal certificate! This certificate will looks great on your CV and LinkedIn. Plus, it not only shows awareness of core concepts of digital marketing but also that you are motivated to constantly learn.
‘Fundamentals of Digital Marketing’ is a perfect base to expand your knowledge. After learning the basics, you can decide if there is a skill you want to dive deeper into. On the Digital Garage website there are more advanced courses regarding topics like Google Analytics, Google Cloud Platform or G-Suite. Those tools are important for most businesses as digital solutions are becoming increasingly sought after, so I recommend taking a closer look at them.
The course would be especially appealing for anyone pursuing a career in marketing but in the digital age everyone should benefit from such knowledge. So don’t wait and use this opportunity to deepen your knowledge of digital marketing.not