NU Biz School Student Blog

  Enterprise society Enactus Newcastle have gone from strength to strength this year, transferring valuable business skills to local and international communities through our projects. As we currently develop exciting new ties with the Business School, society Vice President Sophie Hawley shares the teams experiences during last month’s National Competition… Enactus is a world-wide, not for profit organisation, that sees students all over the world engage in social outreach projects that tackle needs in their local and international communities. Central to the Enactus organisation is a competition which happens every year in every country that has Enactus. The U.K’s competition More >

The time has arrived – Team Newcastle have finished the SEAT Brand Challenge and handed in their videos! April was extremely busy for everyone involved in the project. There have been thousands of comments exchanged on the SEAT Facebook groups (yes two groups, the first started to shut down due to overuse…), many, many hours spent in meeting rooms discussing ideas, countless late nights trying to organise last minute video details, and an unbelievable amount of stress, but it’s all over now. We handed in our four videos for SEAT to have a look at and see if they want to More >

Just a quick one today folks to say… TEAM NEWCASTLE GOT THROUGH!!  All of our hard work and determination over the past few weeks has paid off as we are one of the five teams (out of ten who started) that is going through to the next stage of the SEAT Challenge. However, this is where the hard work really starts. We will be given a budget of £5000 to bring our ideas and concepts into life over the next month or so, acting on the feedback the experts gave us at the end of our pitch. We will have More >

Yesterday was the day that all of our hard work for Team Newcastle over the past few weeks came together. We had experienced Brand Immersion Day, we had spent many hours discussing ideas, and Lord only knows how many hours we spent trying to organise meeting times where we were all available, but finally the time had come. We got to pitch our idea to several SEAT and marketing experts in the MediaCom offices in London. Over the last few weeks a serious amount of work effort has been put into this project from everybody involved in our team. I More >

The idea of this trip was to give the teams in the competition a chance to be exposed to the SEAT brand and become immersed in it. It is safe to say they did not fail in their aim as you will discover below. The event started off on the right foot. SEAT sent two Audi Q7s to the Business School to pick our team up and take us straight to the hotel in Milton Keynes. The luxurious leather seats and the smooth ride ensured that the 4 hour trip went by as quickly as possible. Well, a combination of More >

“We want you to think ‘size, scale and impact’ in order to produce something truly amazing. Whether it be a digital campaign, a short video clip or even an iPad App, we’re hoping to receive work that is so brilliant, we are compelled to show it in Cinema, on TV, projected onto the side of a building or released into the digital world. To be totally honest, the possibilities are endless so be innovative, relevant and think BIG!” If your initial reaction to this brief was ‘what on Earth is that supposed to mean!?’ followed by repeat readings with the More >