Of course we all know Tesco. But did you also know that Tesco is active in 13 countries, has half a million employees and is doing over 17 m transactions (!) per week. Probably you didn’t know that. So making such a corporation a zero-carbon one by the year 2050 is going to be rather challenging. But that’s exactly what Ms Helen Fleming, the Climate Change Director of Tesco is after. She is a very dynamic and firm, but yet calm and friendly lady. (And quite frankly she is the younger sister of M, the Head of the MI6 in James Bond) More >
The SEAT Brand Challenge – The End of the Road
Posted 4th May, 2012
The time has arrived – Team Newcastle have finished the SEAT Brand Challenge and handed in their videos! April was extremely busy for everyone involved in the project. There have been thousands of comments exchanged on the SEAT Facebook groups (yes two groups, the first started to shut down due to overuse…), many, many hours spent in meeting rooms discussing ideas, countless late nights trying to organise last minute video details, and an unbelievable amount of stress, but it’s all over now. We handed in our four videos for SEAT to have a look at and see if they want to More >
Work experience
Posted 29th April, 2012
Hey everyone, Ok I have been terrible and haven’t blogged in a while, I’ve been flat out! I spent the Easter holidays at home working at a part-time job, but I also completed 2 weeks of work experience in the Belfast Telegraph’s (Northern Ireland’s daily newspaper) marketing department. Some aspects were more interesting than others, but it was a great experience none the less. I went along to a voice-over recording for a TV and radio advertisement at an advertising agency in Hollywood Belfast. The advertisement was informing readers of special edition Titanic supplements which were being printed for a More >
What does a startup weekend look like? Is it good?
Posted 23rd April, 2012
Last Friday there was this Startup Weekend in Newcastle, for the first time ever outside London or Cambridge. It is ”the” opportunity to startup your business idea. So they say. Well, for all those of you who missed it let me briefly tell you about the shedule. It began Friday around 6-ish. Looking around the people you could have seen that this actually was kind of a diverse crowd, we had people that travelled over 300 miles just to get here. I was really excited about the evening. After introductions and some fair words there was a so called pitching round. This involved More >
Back in Newcastle!
Posted 18th April, 2012
Hey guys, it has been a while since I have blogged, so I woke up extra early today to get a blogpost in. I spent my Easter Break in London, and while I do love London, I always look forward to coming back to Newcastle. However, we do only have roughly a month to exams so its time to get myself organized and start completing assignments and begin revising. I realized now that I have left alot of stuff quite late, so I am doing work pretty much everyday. Its hectic hunting for placements and doing university. Placement hunting may More >
Global Experience Opportunity Internship Programme 2012
Posted 12th April, 2012
After a sleep deprived night, this morning I decided I was looking forward to becoming a student again come September – ah to have the flexibility of waking up whenever and doing whatever. I then got into work and remembered that my morning thoughts were silly, as I do actually enjoy working. I enjoy the responsibility, the pressure and I especially enjoy the days where you’re so busy that sitting down becomes a distant memory. Despite these thoughts, ‘the fear’ still came; the dawning realisation that in 12 months I will be on the verge of been thrown into the More >
Can Creativity Be Managed?
Posted 8th March, 2012
Undoubtedly, many of us have heard the term ‘managing creativity.’ It’s been argued that a good manager will allow his/her employees to be creative. It’s the only productive thing to do! However the term ‘managing’ seems to be contradictory to the whole notion and concept of creativity. For one of my courses this year, we were tasked with creating a blog around our ideas about creativity. While I made a brief posting about this topic, I noticed others in the class had posted very similar blogs around this idea sparking a further debate into this. And I feel it’s a More >
SEAT Challenge – Success!
Posted 2nd March, 2012
Just a quick one today folks to say… TEAM NEWCASTLE GOT THROUGH!! All of our hard work and determination over the past few weeks has paid off as we are one of the five teams (out of ten who started) that is going through to the next stage of the SEAT Challenge. However, this is where the hard work really starts. We will be given a budget of £5000 to bring our ideas and concepts into life over the next month or so, acting on the feedback the experts gave us at the end of our pitch. We will have More >
SEAT Challenge – The Pitch
Posted 1st March, 2012
Yesterday was the day that all of our hard work for Team Newcastle over the past few weeks came together. We had experienced Brand Immersion Day, we had spent many hours discussing ideas, and Lord only knows how many hours we spent trying to organise meeting times where we were all available, but finally the time had come. We got to pitch our idea to several SEAT and marketing experts in the MediaCom offices in London. Over the last few weeks a serious amount of work effort has been put into this project from everybody involved in our team. I More >
Business School Ball is Coming Up!
Posted 26th February, 2012
The business school ball is coming up in less than two weeks!!! In case you haven’t read my earlier blog entry, I am currently playing the role as a treasurer in the business school and one of the major events we are organising is the upcoming business school ball in March. Before talking into it, want to do a bit of shout out- if you haven’t got your ticket yet, time to stop reading and give me a ring for it, deadline is coming up soon. Date: Thursday 8th March 2012 Time: 19:30pm Venue: Newcastle Civic Centre (Our Official More >

